25+ years running the businesses, not studying them.
James Bridges has spent almost three decades in media and technology, holding senior roles at Amazon and Foxtel, as founding Chief Commercial Officer of iflix in Malaysia and Singapore and as co-founder & CEO of iwonder, a documentary streaming service operating in fifteen countries.
Bridges Advisory exists because the gap between what AI can do and how organisations actually use it keeps widening, and closing it needs someone who has run businesses, not just studied them. The method is teach and build: your team gets the fluency, and the things genuinely worth building get built.
James is AICD-qualified and available for non-executive director roles. His particular focus is AI governance, where board experience has not yet caught up with board exposure. He brings the judgement of 25+ years operating digital businesses to the oversight questions directors are now being asked to answer.
